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Upside’s Advantage Corporate SMS Corporate SMS is a unique web based service implemented in the core of the SideWinderSMS platform. This service offers clients a fully customizable, fully functional, private label text messaging service hosted and managed by Upside. The benefits to our corporate clients include speedy deployment (as quick as one day) and low cost of entry into any local or global text messaging business. They can immediately create and manage user lists and offer some or all employees a powerful and integrated way to communicate with other employees, customers or partners. Each employee has personal, secure account which is accessed through a web site that has been private labeled (URL, colors, images, templates) by the site administrator.True Global Two-Way SMS coverage There are almost 1000 wireless networks. Upside is the only service provider in the world able to deliver messages to almost all of them.In addition to the ability to deliver messages to almost any mobile phone on the Planet, our service is one of the few services with the capability to provide two-way messaging using standard functionality built in all mobile phones in use today. Recipients of messages sent from our services need only to press the reply button. These replies are then processed using our proprietary algorithm and stored in the original senders’ mailboxes. Two-way messaging encourages conversation and expands the use of our service to applications such as personal and enterprise collaboration, Instant Messaging and premium messaging. Furthermore, our service enables respondents to reply at local rates in many countries. Proprietary Wireless Middleware Technology Upside’s services run on an in-house built customizable messaging middleware platform called SideWinderSMS. Currently in its 9th generation SideWinderSMS is a proprietary application with a set of interface tools and pre-built modules that embody the following characteristics:• Enables rapid integration and deployment of mobile messaging business applications. • A modern application based on open standards (Java). • Enables timely delivery of relevant information • Acts as an intelligent bridge between electronic information residing on various and otherwise disconnected networks (e.g., the Internet, various data wireless networks owned by Telecoms, corporate networks running legacy applications and databases). Upside’s ownership of this platform and its experienced development team facilitates the flexibility of SideWinderSMS, allowing for quick adaptability to changing marketplace demands. Multiple Overlay Network Upside’s SideWinderSMS connects to an unlimited number of SMS centers which allows our service to function perfectly through a blackout of any one or multiple connections to any wireless operator. For example, Upside uses multiple routes to deliver SMS to any particular network. This enhances our ability to deliver messages as well as increasing throughput as more messages can be delivered using multiple delivery paths. Finally, this ability allows for messages to be delivered at the lowest cost as with all things being equal, priority will be given to the lowest cost path.Multiple user and application interfaces Access to WIS is provided by a variety of interfaces, each appropriate for the specific needs of the individual(s) or database that are sending or receiving the SMS.
No Downloads – compatible with all phones Our philosophy is to provide access to information from any mobile phone. Our services can be used immediately with no special downloads or configuration. In other words, there are almost 2 billion phones today that can benefit from our services.Dedicated Premium and non-Premium Local Numbers An additional service Upside can provide is the ability to assign one or more premium or non-premium local numbers per user account. This allows our customers to promote a virtual mobile number and collect messages from their customers. For example, a dedicated virtual number can be associated with an account – all text messages that are sent to that number are automatically forwarded to one or more of the following:
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