ResellerSMS Case Studies

Long Distance Telecommunication Providers

Consumer SMS

LONG DISTANCE TELECOMMUNICATION PROVIDERS

You are the owner of a company offering long distance voice calling services to your customers. These customers chose your company for the quality of your international or local long-distance routes, high quality of customer service and low cost. For them, reliable and cost effective global communications is extremely important.

Situation

Your company has achieved a stable flow of revenue from your long distance service and currently, with over
2 billion mobile phones in use worldwide, many of your customers also want to send and receive text messages. Competition in the long distance market is high and this may impose negative effects on your revenue and profit since customers may switch to a competitor's services. To differentiate your company from the competition, you can offer an innovative set of complementary services to your customers immediately without infrastructure expenditures. This will result in both increased ARPU (average revenue per user) and reduced churn rate resulting in a positive impact on your bottom line.

Opportunity

SMS (short message service) or text messaging has achieved exponential growth around the world becoming a natural and necessary component of international communications. This is especially the case in Europe and Asia. In North America, it is also fast becoming a popular communications tool where individuals enjoy the discreet and private nature of text message communications as well as its low cost. Large network operators such as Sprint, Verizon, T-Mobile, Cingular, Vodafone and Orange do not have services that enable their wireless subscribers to send and receive text messages to and from many international destinations. At best, their international coverage is unpredictable and their prices high. In addition, many of their customers dislike typing text messages on phone keypads.

Upside's Value Added Solution

Upside's ResellerSMS is a fully hosted, white label turn key web service which offers two-way international text messaging between any PC and any mobile phone on the Planet. This service is hosted by Upside but branded and marketed by your company. With ResellerSMS, you will be able to offer your customers this natural communications extension to long distance voice calling. ResellerSMS offers a fully customizable interface for your web site. Your customers will have access to send SMS messages to any country on the planet at a rate that is determined by you. They will also have access to the many value-added features that larger network providers do not offer.

Most importantly, your total cost of ownership (ongoing cost that is associated with running and maintaining the initiative) is small - apart from a small monthly maintenance fee you only pay for the transactional cost of each text message. There is no infrastructure set-up and deployment can be initiated within 24 hours. For more information, you can go to our ResellerSMS solutions page.

So why would your customers want to use your service for text messaging instead of their telecommunications provider?

The same reason why they are choosing you for their long distance voice services rather than their local telecommunications provider...because it's cheaper! For SMS, here is an example:

Using T-Mobile
Cost of sending one SMS message from US to international = $0.25USD

Using Upside's Reseller Model
Cost of sending one SMS message from US to international = $0.12USD or less

Remember, this does not even take into account the array of valuable features offered by our Reseller SMS model that regular telecommunication providers certainly do not provide.

Example Implementation:

Your web site - provide a link for customers to login and send text messages. Integrate billing with your existing billing system (additional integration may be needed)

Monthly customer bills - promote your text messaging service on your monthly bills or through promotional inserts in envelopes

Your retail store - post a sign advertising the opportunity to send text messages internationally, either as part of a bundle of services that the customers can purchase or as a separate offer.

Your customers will go to the web site that you have registered: www.yourdomain.com and are able to sign up for your international SMS service.

ipipi.com is our proven P2P solution, successfully connecting individuals all across the globe. Text messages are delivered to family and friends reliably and efficiently.

With over 300,000 subscribers, ipipi.com is an easy, affordable, and reliable way for friends and family to communicate with each other no matter where they are in the world.

Visit www.ipipi.com for more information or to sign up for an account.

If you are interested in owning and operating a similar SMS service, go to our ResellerSMS section for more information or simply Contact Us!

Testimonials

I am in New York, USA and my boyfriend in Djerba, Tunisia. We met in January after my stay of 1 week in Djerba. ipipi keeps us together twice a day. He just ask me to get engaged and I am going back in Mars because I said "Yes". Thanks mtext you are our love line.

~ Anne Marie Pauwels

Nearly a year ago I met a woman over the internet living overseas in New Zealand. I thought nothing of it since I was joining the Air Force. But after basic training her and I started 2 communicate more often on the phone and through texts. Texting her was costing so much money and our relationship was drifting. It was highly difficult to keep up with her between work, school and the time difference from her living literally on the other side of the globe. I searched and found your site, now her and I have been able to communicate more than ever and our relationship has never been better. In fact I owe it to the texts, if it wasn't for ipipi.com I wouldn't have her to this day. She just came down to see me a few weeks ago and I asked her to marry me. Long distance has never been easier thanks to ipipi.com! Thanks so much for helping me meet the woman of my dreams.

~ Lucas King